ARM & HAMMER™ x ROBLOX
The Mad Scientist Lab
ARM & HAMMER wanted to create a game that would get kids excited about STEAM.
Welcome to The Mad Science Lab, a new location in the popular Roblox world of Livetopia full of real-life experiments using Baking Soda.
Kids around the world–15 million of them, in fact–ignited their interest in STEAM by entering The Lab.
They experimented with different combinations of ingredients, learned from their mistakes and persevered to earn fun rewards for their characters.
Agency: VIA + Super League
Client: ARM & HAMMER
Role: Senior Copywriter