Agency: VIA + ROVE Animation Studio
Client: ARM & HAMMER
Role: Senior Copywriter
ARM & HAMMER | Power Sheets
Turning a new detergent product into an Amazon best-seller.
Arm & Hammer wanted to launch their newest innovation, a convenient, lightweight detergent in the form of a sheet, with an impact.
We empowered millennials to Toss Like A Boss, leading A&H Power Sheets to become a best seller within the category.